Client: Be-Eco

The Task: When Justin Chieffo and his Be-Eco business were picked to appear on the ITV1 primetime business show Tycoon, Helen Stallard Communications was asked to promote his campaign to the regional media.

The Be-Eco bag is a handy sized cotton bag which can be filled with plastic carrier bags, attached to a trolley and easily taken to the supermarket, thus helping everyone to be that little bit more green.

Tycoon is the brainchild of Dragon's Den panel-member Peter Jones, who mentored 6 businesses to a grand final, hosted by Kate Thornton. To date, Justin has won contracts with Tesco, Lakeland and a number of high profile high-street retailers for his Be-Eco bag.

Coverage:
ITV Central News
BBC Hereford and Worcester
Worcester News
Hereford Times
Worcester Standard
Radio Wyvern
Red Brick
WiRE
Business Link

Website:
www.be-eco.co.uk